is a social networking site focused on gift giving.  In our commercially driven world, gift giving occurs everyday, sometimes at great cost and waste. seeks to improve the joy and efficiency of gift giving by helping users receive and give more desirable gifts.  
By using, members and gift givers will learn more about themselves  as well as the people with which they are connected. 
Additionally, seeks to deepen the connection between manufacturers and gift givers by providing companies with deeper insights into what consumers truly desire.